Southeast Asia is one of the most exciting parts of the world.
The region has seen significant increases in foreign direct investment in recent years. The profile of South-east Asia, and the ASEAN bloc, is clearly rising around the world.
Companies investing in the region — both local and foreign — face a landscape of tremendous opportunity. But there remains many strategic challenges. One of the biggest considerations is the degree to which businesses can treat ASEAN as an integrated bloc. Should businesses think of ASEAN as one economic unit and address it with a single, region-wide strategy? Or should they instead attach importance to the differences between countries and treat each of them individually?
Undoubtedly, the region is becoming more deeply integrated in many ways. One of the most prominent forces for integration comes from the ASEAN Secretariat and its efforts to create an ASEAN Economic Community by the end of 2015. The goal is to forge a single market and production base that stitches together 10 countries — most of which are relatively small on their own — into a coherent, integrated whole, with meaningful size and scale.
This management report and the research behind it was done to:
- Discover whether companies think of ASEAN as an integrated economic unit, or separate member states
- Understand the trends that support a regional approach to strategy in ASEAN and the issues that stand in the way
- Describe the different strategies that different types of companies are pursuing in the region
Read the full report from Baker & McKenzie: Re-Drawing The ASEAN Map: How Companies Are Crafting New Strategies In Southeast Asia
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